Hi I'm Jos Koomen

Calm shipping. Clear ownership.

I help product and engineering teams ship high quality with less risk. With tools and simple habits that keep work moving, without waiting on one person.

Past the MVP, things get noisy fast. More people. More meetings. More opinions. Work still ships, but clarity drops. Decisions live in chat. Ownership turns into "someone". Quality checks happen late, or not at all.

Leads get pulled into everything. Not because they want control, but because the system asks for it. The team waits. Risk piles up. Everyone works hard, but the work does not flow. It turns into hero work, not a steady pace.

I help teams set clear owners, clear "done", and clear rules. Light, not heavy. We write decisions down. We make risk visible early. We use small weekly habits that reduce noise and keep shipping calm. AI handles the boring parts. People keep the judgment.

Teams move without constant sign-offs. The lead stops being the router. Reviews get faster. Quality goes up. Risk goes down. Shipping feels calmer. You get a team that can think, decide, and deliver together.

Event-storming session with sticky notes

How I work

I work hands-on. A few simple tools. We practice them in real work. Sometimes it's a decision log. Sometimes it's a weekly check-in. Sometimes it's just saying out loud what everyone already knows.

I think clearer when work is not everything. Home grounds me. My partner helps me sort signal from noise. I bring that habit to teams. Clear words. Clear agreements. Less guessing. More shipping.

What I look for in teams

Teams that want to move faster without adding process theater. Leaders willing to write decisions down instead of keeping them in their heads. People who know their current system isn't working but aren't sure what to change.

I don't work with teams that want more meetings or governance frameworks. I work with teams that want less noise and more shipping.